Video Cards Drive First-Day Sales Surge For TigerDirect

If you're a member already, you already know why this headline isn't necessarily a good thing. That said... it still shows how big companies accepting Bitcoin can reach out to a huge new market of customers.

TigerDirect’s decision to begin accepting bitcoin payments has sparked “video card madness” at the online electronics dealer, brand manager Steven Leeds told CoinDesk.
“Every single video card has seen a more than 50 percent spike [in sales],” Leeds said.
Rounding out the top four items in terms of sales increases since the company’s 23rd January announcement were power units, tablets and Xbox units. Further, Leeds revealed that TigerDirect’s website has seen a 30% bump in traffic on the news.
The top selling item in the first day was the Sapphire Radeon R9 280X VAPOR-X, of which 30 units were sold. Leeds reported that one buyer bought nearly half – 14 – of these components.
As of press time, the item was out of stock on TigerDirect’s website.
The news that TigerDirect would accept bitcoin was perhaps the biggest announcement on a day that included reveals that Fancy and Naughty America would also add bitcoin to their lists of accepted payment methods.
Leeds attributed the success to the fact that it offers products that more directly appeal to the community, as well as its more measured approach in its launch.

Read more at CoinDesk